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Design Director | Experience, Product and Service Transformation

Creativity is one of the most critical aspects of leadership, so much so that studies found out that global leaders rank it higher than values like discipline and integrity. But what does it take to be a creative leader? How can you challenge the norm and still be successful? I have detailed some of the lessons I have learned over the years as a design leader to help you reinvent your management styles. My two fundamental principles are people and project success:


Managing people is usually the hardest but the most fulfilling part of leadership. When you provide your employees…

I’ve been on the frontlines of interviewing all sorts of designers to help us make digital products and services, and I’ve had the pleasure of hiring dozens of design team members across the globe, and here is what I have learned. A project's outcome is heavily dictated by the members who form the design team; therefore, attention and care must be taken to ensure that the assembly process is flawless. Although the industry and what people think about design continuously change , my hiring approach hasn’t changed very much over time.

At Squad X, we have the opportunity of working…

The little-known Greek philosopher, Heraclitus, is attributed to coning one of the most famous quotes of all time, saying, “The only constant is change.” Heraclitus’ words are still as relevant as they were then, especially in these unpredictable times that we find ourselves in. This openness to change with the evolving times –agility, is one of the hallmarks of success. In times of crisis, a business’s ability to innovate and adapt is what sets it apart from those that go under.

2020 was one of the most challenging years we’ve faced in the past few decades. The advent and subsequent…

It is a fact that we –and you– trust that design is the best tool for converting market needs into detailed product specifications. The clients who employ us to design products for them think so as well. Regrettably, excellent designs coupled with the best intentions are not guaranteed to lead you to success. The problem extends beyond your specific product and design/development process. Creating better, more advanced, and more profitable products need organizational adjustments on a deep and challenging level.

When design projects fail at the pilot phase, everyone’s eagerness to adopt design methods is jeopardized. From doing various design…

Pick out any random person and ask them their opinion of where product innovation comes from, and you will likely get this answer –a sterilized lab. That’s right. A facility where science geeks with goggles and all go about routine laboratory operations: but realistically, remarkable innovations come about in other ways. So, on that note, here are some noteworthy innovations that were not brewed anywhere near a controlled lab environment.

Let’s go back in time a bit. See, a few years back during the opening of an Apple Store, some brilliant minds put to use a customer appointment system to…

Ahmad Alsultan

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