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Design Director | Experience, Product and Service Transformation

Creativity is one of the most critical aspects of leadership, so much so that studies found out that global leaders rank it higher than values like discipline and integrity. But what does it take to be a creative leader? How can you challenge the norm and still be successful? I…


Illustration by Albee Shen

I’ve been on the frontlines of interviewing all sorts of designers to help us make digital products and services, and I’ve had the pleasure of hiring dozens of design team members across the globe, and here is what I have learned. A project's outcome is heavily dictated by the members…


Illustration by Rey Hao

The little-known Greek philosopher, Heraclitus, is attributed to coning one of the most famous quotes of all time, saying, “The only constant is change.” Heraclitus’ words are still as relevant as they were then, especially in these unpredictable times that we find ourselves in. This openness to change with the…


It is a fact that we –and you– trust that design is the best tool for converting market needs into detailed product specifications. The clients who employ us to design products for them think so as well. Regrettably, excellent designs coupled with the best intentions are not guaranteed to lead…


Illustration by Walid Beno

Pick out any random person and ask them their opinion of where product innovation comes from, and you will likely get this answer –a sterilized lab. That’s right. A facility where science geeks with goggles and all go about routine laboratory operations: but realistically, remarkable innovations come about in other…

Ahmad Alsultan

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